“I’m lovin’ it!”
March 19th, 2008, 6:11 pm by community
When did every single product, service, and company get together and decide that they must have a slogan? Maybe it’s just me, but it seems nary a commercial or advertisement can exist without some kind of pithy phrase or tagline attached nowadays. I know my memory may be faulty, but it seems like very few firms had a “motto” in the distant past. Sure, the “big guys” did; I recall what a huge deal it was every time McDonald’s or Coca-Cola would change theirs. Yet, not everyone had to have one, did they?
“An American Revolution.” “Your World. Delivered.” “Do Something.” “Just Do It.” “Feel Better.” “Let’s Build Something Together.” “Think.” “Stop. Think.” “Think About It.” “Think Outside the Bun.” “Yar! Genius.” “Feast.” “Eat Fresh.” “Obey Your Thirst.” “Easy.” “Shop Victoriously.” “Bringing Your Home to Life.” “Bringing Ideas to Life.” “Throwing Boring Overboard.” “Quote. Buy. Print.” “You and Us.” “What’s in Your Wallet?” “Watch What Happens.” “Like It Never Even Happened.” “Expect the Unexpected.” “Life Comes at You Fast.” “A Better Way Forward.” “The Relentless Pursuit of Perfection.” “Real Service. Real Savings.” “Not Reality. Actuality.”
Whew! I think I broke a sweat from reading the action words! Ready for another ridiculous aspect? All of the catch-phrases are copyrighted or trademarked in some fashion. Yep – if you use them, some sort of legal action can be taken. Uh…
Anyway, what I was getting around to is my current personal favorite: UPS “What Can Brown Do for You?” Comedic fodder of a cosmic magnitude. But at least two broadcast programs have already let loose on the iconic shipper. Instead, I’d like to highlight a subtle irony in their new batch of TV commercials; something that slipped past the higher-ups at corporate. Or maybe they figured you wouldn’t notice. Don’t underestimate them — unless you’re a big fan of “alternative” or “college rock,” this did not even register upon your subconscious. Luckily, you have me – and I’m in a mood to share.
There are at least two or three of the ads, each featuring somebody drawing on a “whiteboard.” An infectious, unique tune plays in the background while the friendly person draws you a picture about offered services. Literally. What’s the catch?
The uncredited name of the musicians providing the song: The Postal Service. (The band, of course, not the ubiquitous federal mailer.) Talk about pushing the envelope!








